“Chīzu” is cheese in Japanese so I decided it would be fun to lean into the literal side of things as a Wisconsinite myself. The melting cheese illustration made a perfect transition into the tittle.
To make sure we wouldn’t be mistaken for a cheese or dairy convention I changed some of the holes to a camera to represent the photography side of cosplay and game controller icons to tie in the gaming side.
The colors were asked to be taken from the past years as the con chair wanted keep the flow. I refined them to contrast with each other and added some secondary colors.
To add some texture and contrast to the background I added the color halftone. It also lended itself to a comic book aesthetic as well.
