For this project my class was given the task of picking a target market and developing a fictitious coffeehouse. I chose to market towards women ages 14-60 that are cat lovers. The name “Right Meow” is to represent the instantaneous service. All of the illustrations I made in Adobe Illustrator. I also crocheted the gift card holder and cup cozy myself. While the name implies the instantaneous service I wanted to incorporate colors that don't feel so bustled and rushed. In other words, I was trying to create an environment that the consumer would feel soothed and relaxed. I think the colors express that as well as the playful illustrations. For the menu I wrote all of the names and descriptions myself and it is also hand stitched together.
